:root{
  --primary:#6b3a8f;--primary-dark:#3f1d5c;--secondary:#9b5fc0;
  --silver:#b9bcc4;--gray:#6b6f78;--gray-light:#f4f3f7;
  --text:#2b2733;--background:#fff;--radius:18px;
  --shadow:0 10px 30px rgba(63,29,92,.10);
  --grad:linear-gradient(135deg,var(--primary-dark),var(--primary) 60%,var(--secondary));
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{margin:0;font-family:"Segoe UI",system-ui,-apple-system,Roboto,Arial,sans-serif;color:var(--text);background:var(--background);line-height:1.65;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:var(--primary)}
h1,h2,h3{line-height:1.2;color:var(--primary-dark);margin:0 0 .6em}
h1{font-size:clamp(2rem,5vw,3.4rem)}
h2{font-size:clamp(1.6rem,3.4vw,2.4rem)}
h3{font-size:1.15rem}
p{margin:0 0 1em}
:focus-visible{outline:3px solid var(--secondary);outline-offset:3px;border-radius:6px}
.container{width:min(1160px,92%);margin-inline:auto}
section{padding:clamp(56px,8vw,104px) 0}
.alt{background:var(--gray-light)}
.eyebrow{display:inline-block;color:var(--primary);font-weight:700;letter-spacing:.08em;text-transform:uppercase;font-size:.8rem;margin-bottom:.6rem}
.section-head{text-align:center;max-width:680px;margin:0 auto 48px}
.section-head p{color:var(--gray)}

/* Botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;min-height:48px;padding:.75rem 1.5rem;border-radius:999px;font-weight:600;font-size:1rem;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .2s,box-shadow .2s,background .2s,color .2s;font-family:inherit}
.btn:hover{transform:translateY(-2px)}
.btn-primary{background:var(--primary);color:#fff;box-shadow:var(--shadow)}
.btn-primary:hover{background:var(--primary-dark)}
.btn-outline{border-color:var(--primary);color:var(--primary);background:transparent}
.btn-outline:hover{background:var(--primary);color:#fff}
.btn-wa{background:#25d366;color:#0b3d1f}
.btn-wa:hover{background:#1fb858}
.btn-light{background:#fff;color:var(--primary-dark)}

/* Header */
.header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.96);backdrop-filter:blur(8px);transition:box-shadow .3s}
.header.scrolled{box-shadow:0 4px 20px rgba(63,29,92,.12)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:72px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--primary-dark);font-weight:700;font-size:1.05rem}
.brand img{width:48px;height:48px;object-fit:contain}
.menu{display:flex;gap:6px;list-style:none;margin:0;padding:0}
.menu a{display:block;padding:.5rem .75rem;border-radius:8px;color:var(--text);text-decoration:none;font-size:.95rem;font-weight:500;transition:color .2s,background .2s}
.menu a:hover{color:var(--primary);background:var(--gray-light)}
.nav-cta{display:flex;gap:10px;align-items:center}
.nav-cta .btn{min-height:44px;padding:.5rem 1.1rem;font-size:.92rem}
.burger{display:none;width:48px;height:48px;border:0;background:transparent;font-size:1.4rem;color:var(--primary-dark);cursor:pointer;border-radius:10px}

/* Hero */
.hero{background:linear-gradient(180deg,#faf8fd,#fff);padding-top:clamp(40px,6vw,80px)}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,64px);align-items:center}
.hero .lead{font-size:clamp(1.02rem,1.6vw,1.2rem);color:var(--gray);max-width:560px}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin:1.6rem 0}
.mini-benefits{display:flex;flex-wrap:wrap;gap:10px 22px;list-style:none;padding:0;margin:0 0 1.6rem;color:var(--primary-dark);font-weight:500}
.mini-benefits i{color:var(--primary);margin-right:6px}
.free-box{display:flex;gap:14px;align-items:center;background:#fff;border:1px solid #e6e1ee;border-left:5px solid var(--primary);border-radius:var(--radius);padding:16px 20px;box-shadow:var(--shadow);max-width:520px}
.free-box i{font-size:1.5rem;color:var(--primary)}
.free-box strong{display:block;color:var(--primary-dark)}
.free-box span{color:var(--gray);font-size:.95rem}
.slogan{margin-top:1.4rem;font-style:italic;color:var(--primary);font-size:1.1rem}
.hero-img{position:relative}
.hero-img img{width:100%;aspect-ratio:12/11;object-fit:cover;object-position:55% center;border-radius:28px;box-shadow:var(--shadow);background:var(--gray-light)}
.hero-badge{position:absolute;left:-14px;bottom:24px;background:#fff;border-radius:14px;padding:12px 16px;box-shadow:var(--shadow);display:flex;gap:10px;align-items:center;font-weight:600;color:var(--primary-dark);font-size:.9rem}
.hero-badge i{color:var(--primary)}

/* Tarjetas */
.grid{display:grid;gap:22px}
.grid-4{grid-template-columns:repeat(4,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.card{background:#fff;border:1px solid #ece8f2;border-radius:var(--radius);padding:28px 24px;box-shadow:0 4px 14px rgba(63,29,92,.05);transition:transform .25s,box-shadow .25s,border-color .25s}
.card:hover{transform:translateY(-6px);box-shadow:var(--shadow);border-color:var(--silver)}
.card p{color:var(--gray);margin:0;font-size:.97rem}
.icon{width:54px;height:54px;border-radius:14px;display:grid;place-items:center;background:var(--gray-light);color:var(--primary);font-size:1.3rem;margin-bottom:16px}

/* Pasos */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;list-style:none;padding:0;margin:0;counter-reset:s;position:relative}
.step{text-align:center;position:relative;padding:0 8px}
.step .num{width:64px;height:64px;margin:0 auto 16px;border-radius:50%;background:var(--grad);color:#fff;font-size:1.4rem;font-weight:700;display:grid;place-items:center;box-shadow:var(--shadow);position:relative;z-index:1}
.step:not(:last-child)::after{content:"";position:absolute;top:32px;left:calc(50% + 40px);width:calc(100% - 80px + 22px);border-top:2px dashed var(--silver)}
.step p{color:var(--gray);margin:0}

/* Banner */
.banner{background:var(--grad);color:#fff;text-align:center}
.banner h2{color:#fff}
.banner p{max-width:560px;margin:0 auto 1.6rem;opacity:.92}
.banner .cta-row{justify-content:center;margin:0}

/* Formulario / contacto */
.contact-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:32px;align-items:start}
form{background:#fff;border:1px solid #ece8f2;border-radius:var(--radius);padding:clamp(22px,4vw,38px);box-shadow:var(--shadow)}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.field{display:flex;flex-direction:column;gap:6px}
.field.full{grid-column:1/-1}
label{font-weight:600;font-size:.93rem;color:var(--primary-dark)}
label .req{color:#b3261e}
input,select,textarea{width:100%;font:inherit;padding:.8rem 1rem;border:1.5px solid #d9d4e2;border-radius:12px;background:#fff;color:var(--text);min-height:48px;transition:border-color .2s,box-shadow .2s}
textarea{min-height:110px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--primary);box-shadow:0 0 0 4px rgba(107,58,143,.15)}
.field.invalid input,.field.invalid select,.field.invalid textarea{border-color:#b3261e}
.error{color:#b3261e;font-size:.85rem;min-height:1.1em;display:none}
.field.invalid .error{display:block}
.check{display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:.93rem;color:var(--text)}
.check input{width:22px;height:22px;min-height:0;margin-top:2px;accent-color:var(--primary);flex:none}
.form-note{font-size:.85rem;color:var(--gray);margin:12px 0 0}
form .btn{width:100%;margin-top:18px}
.info-list{display:grid;gap:16px}
.info{display:flex;gap:14px;align-items:flex-start;background:var(--gray-light);border-radius:var(--radius);padding:18px}
.info .icon{margin:0;flex:none;background:#fff}
.info h3{margin:0 0 2px;font-size:1rem}
.info p{margin:0;color:var(--gray);font-size:.93rem}

/* FAQ */
.faq{max-width:820px;margin-inline:auto;display:grid;gap:12px}
.faq-item{background:#fff;border:1px solid #ece8f2;border-radius:14px;overflow:hidden}
.faq-q{width:100%;display:flex;justify-content:space-between;align-items:center;gap:14px;text-align:left;background:none;border:0;padding:18px 22px;font:inherit;font-weight:600;color:var(--primary-dark);cursor:pointer;min-height:56px}
.faq-q i{transition:transform .3s;color:var(--primary);flex:none}
.faq-item.open .faq-q i{transform:rotate(180deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .35s ease}
.faq-a p{padding:0 22px 20px;margin:0;color:var(--gray)}

/* Footer */
.footer{background:var(--primary-dark);color:#d9d2e3;padding:48px 0 28px;font-size:.93rem}
.footer a{color:#fff}
.footer-top{display:flex;flex-wrap:wrap;gap:24px;justify-content:space-between;align-items:center;margin-bottom:24px}
.footer .brand{color:#fff}
.footer .brand img{background:#fff;border-radius:10px;padding:3px}
.legal{border-top:1px solid rgba(255,255,255,.18);padding-top:20px;font-size:.85rem;color:#c3b9d1}
.legal p{margin:0 0 .5em}

/* WhatsApp flotante */
.wa-float{position:fixed;right:18px;bottom:18px;z-index:90;width:60px;height:60px;border-radius:50%;background:#25d366;color:#fff;display:grid;place-items:center;font-size:1.9rem;text-decoration:none;box-shadow:0 8px 22px rgba(0,0,0,.25);animation:pulse 2.8s infinite}
.wa-float .tip{position:absolute;right:72px;white-space:nowrap;background:var(--primary-dark);color:#fff;font-size:.85rem;padding:8px 12px;border-radius:10px;opacity:0;transform:translateX(8px);pointer-events:none;transition:.25s}
.wa-float:hover .tip,.wa-float:focus-visible .tip,.wa-float.show-tip .tip{opacity:1;transform:none}
@keyframes pulse{0%{box-shadow:0 8px 22px rgba(0,0,0,.25),0 0 0 0 rgba(37,211,102,.5)}70%{box-shadow:0 8px 22px rgba(0,0,0,.25),0 0 0 16px rgba(37,211,102,0)}100%{box-shadow:0 8px 22px rgba(0,0,0,.25),0 0 0 0 rgba(37,211,102,0)}}

/* Animaciones de aparición */
.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.js .reveal.visible{opacity:1;transform:none}

/* Aviso de privacidad */
.doc{max-width:820px;margin-inline:auto}
.doc h2{margin-top:1.8em;font-size:1.4rem}
.doc ul{padding-left:1.2em;color:var(--text)}

/* Responsive */
@media (max-width:1100px){.grid-4{grid-template-columns:repeat(2,1fr)}.nav-cta .btn-primary{display:none}.menu a{padding:.5rem .55rem;font-size:.9rem}}
@media (max-width:900px){
  .burger{display:block}
  .menu{position:absolute;top:100%;left:0;right:0;background:#fff;flex-direction:column;padding:10px 4%;box-shadow:0 12px 24px rgba(63,29,92,.12);max-height:0;overflow:hidden;visibility:hidden;transition:max-height .3s,visibility .3s}
  .menu.open{max-height:480px;visibility:visible}
  .menu a{padding:.85rem .5rem;font-size:1rem}
  .hero-grid,.contact-grid{grid-template-columns:1fr}
  .hero-img{order:-1;max-width:460px;margin-inline:auto}
  .hero-badge{left:10px}
  .grid-3{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:1fr;gap:0;max-width:420px;margin-inline:auto}
  .step{display:grid;grid-template-columns:64px 1fr;gap:0 18px;text-align:left;padding-bottom:28px}
  .step .num{margin:0;grid-row:span 2}
  .step:not(:last-child)::after{top:64px;left:31px;width:0;height:calc(100% - 64px);border-top:0;border-left:2px dashed var(--silver)}
}
@media (max-width:600px){
  .grid-4,.grid-3,.form-grid{grid-template-columns:1fr}
  .nav-cta .btn-wa span{display:none}
  .nav-cta .btn-wa{width:48px;padding:0}
  .brand span{font-size:.95rem}
  .cta-row .btn{width:100%}
  .wa-float .tip{display:none}
}
@media (min-width:1600px){html{font-size:112%}}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}.js .reveal{opacity:1;transform:none}}

/* Atención humana */
.human{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,64px);align-items:center}
.human img{width:100%;border-radius:28px;box-shadow:var(--shadow)}
@media (max-width:900px){.human{grid-template-columns:1fr}}

.human img{aspect-ratio:4/3;object-fit:cover}
.side-photo{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:var(--radius);box-shadow:var(--shadow)}
.banner{background:linear-gradient(rgba(63,29,92,.88),rgba(107,58,143,.80)),url("../assets/images/planeacion.webp") center/cover no-repeat}

/* Testimonios */
[hidden]{display:none!important}
.quote{margin:0}
.quote blockquote{margin:0 0 14px;font-style:italic;color:var(--text)}
.quote figcaption{color:var(--primary);font-weight:600;font-size:.92rem}

.quote{position:relative}
.quote .stars{color:var(--secondary);font-size:1.4rem;margin-bottom:10px}
.demo-tag{display:inline-block;background:#fff3cd;color:#6b5200;border:1px solid #f0d98a;border-radius:999px;font-size:.72rem;font-weight:700;padding:2px 10px}
.quote .demo-tag{position:absolute;top:14px;right:14px}

/* Quiénes somos / Misión y visión */
.about{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,64px);align-items:center}
.about p{color:var(--gray)}
.values{list-style:none;margin:0;padding:24px;background:#fff;border:1px solid #ece8f2;border-radius:var(--radius);box-shadow:var(--shadow);display:grid;gap:18px}
.values li{display:flex;gap:14px;align-items:flex-start}
.values i{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;background:var(--gray-light);color:var(--primary);flex:none}
.values strong{display:block;color:var(--primary-dark)}
.values span{color:var(--gray);font-size:.93rem}
.mv{grid-template-columns:repeat(2,1fr)}
.mv-card{border-top:5px solid var(--primary);padding:34px 30px}
.mv-card p{font-size:1.02rem}
@media (max-width:1240px){.nav-cta .btn-primary{display:none}.menu a{padding:.5rem .55rem;font-size:.9rem}}
@media (max-width:900px){.about,.mv{grid-template-columns:1fr}}

/* Header: evita que el texto se parta en varias líneas */
.header .container{width:min(1400px,96%)}
.brand,.brand span,.menu a,.btn{white-space:nowrap}
.menu{gap:2px}
.menu a{padding:.5rem .6rem;font-size:.93rem}
@media (max-width:1400px){.nav-cta .btn-primary{display:none}}
@media (max-width:900px){.menu a{white-space:normal;padding:.85rem .5rem;font-size:1rem}.cta-row .btn{white-space:normal}}